Online shopping retailer, Jet.com, wanted to introduce new users to the brand, and let them know that Jet.com sells everything they need for summer. However, their biggest competitor, Amazon, dominates awareness. In fact, many of our target audience was under the impression that jet.com sold...jets.
Jet.com’s quirky personality also helps differentiate it from their competitors, and was important to communicate in this campaign.
To increase awareness of Jet.com as an e-commerce destination that offered everything people needed or wanted for summer, we took cues from their gamified approach to shopping online and created a digital guessing game. We targeted new shoppers with 100 visual clues that were linked to 100 URLs, which if guessed right, led the player directly to a cart on jet.com with all the items from the clue available for free.