PARAMOUNT PLUS SUPER BOWL – HAIL PATRICK
What’s better than watching the Super Bowl? Watching Sir Patrick Stewart throw a child into the air while listening to Creed.
TRAVIS MATHEW
Travis Mathew is an athleisure brand with a long and storied history. Or not. I don't know. We just made up a bunch of dumb stuff and got Chris Pratt to say it to camera.
CLIMATE NAME CHANGE
In order to increase awareness of climate change and it’s link to extreme storms, we petitioned the World Meteorological Organization to change their naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual policy makers who deny climate change and obstruct climate policy.
BLACK FOREST SO JUICY JA!
Come and meet the people of the Black Forest, a place located in some long-forgotten nation in some undiscovered corner of the globe. Explore the festivities of the most important day in their culture: Harvest Day, when bright, juicy Black Forest gummies are harvested from the Gummy Tree in the center of this remote village. The harvest begins at dawn, when the hornblower blows the Juice Horn and the pole men begin to rhythmically shake the ripe gummies from their branches. Elsewhere in town, a young maiden is crowned the Juice Queen while elaborately-dressed bird-scarers pose for a picture, and villagers gather to watch magic tricks and partake in time-honored competitive games - except Alkbrit, who lives in a tree. If you visit during this magic time of year, be sure to give a traditional greeting: “So juicy, ja!”
SOUTHERN COMFORT WHATEVER’S COMFORTABLE
KETEL ONE DRINK MARVELOUSLY
Pitched and won the Ketel One business with a campaign that launched a whole new world for them, filled with magic, wit, and charm, and one that looks completely different than the polished, vapid, and generic world of vodka brands.
ESPN SHAKE ON IT
The gentlemen’s bet: It’s better than regular betting, because you stand to lose so much more than money. You lose dignity, pride and maybe a little hair. And these fates are all sealed the same way: with a handshake.
ESPN THE NAME
This is one of the 3,026 Michael Jordans in the country and everyone he meets is disappointed to see him. He is an ordinary man, saddled with a legendary name.
ESPN BORN INTO IT
Sometimes, rivals have more in common than they think.
ESPN TEAM SPIRIT
People say, when you're a fan, you're a fan for life. But that might be a little short sighted. This film for ESPN was directed by Academy Award winner Errol Morris, and helped launch the ESPN It's Not Crazy, It's Sports documentary series.
UNICEF HISTORY REPEATS
On January 27, 2017 President Trump announced an executive order banning refugees and citizen from seven different Muslim countries from entering the USA. UNICEF needed to rally global support for the millions of child refugees who's lives hung in the balance. So 5 days later, we released a film that showed one of the world's greatest mistakes was being repeated. With no paid media support The Shared Story of Harry & Ahmed reached an audience of 7 million people. The film was widely covered by the international press and shared thousands of times on social media.
ASICS WANT IT MORE
We completely rebranded Asics globally, changing the company from a brand that sells shoes to a brand that does whatever it takes to help you achieve your goals. The Guardian said "The line - "Want it more" - makes Nike's "Just do it" sound laid back, flaky and out of date".
GRUBHUB CLICK CLICK FOOD
UNITED COLORS OF BENETTON
UNITED COLORS OF BENETTON CLOTHES FOR HUMANS
We completely rebranded United Colors of Benetton. The campaign, Clothes For Humans, changed not just their advertising but also how they act as a company and how they make products.
LITTLE CAESARS
ESPN MONDAY NIGHT FOOTBALL
On Monday night, your only job is watching football.
ESQUIRE THE MENTOR ACT
Esquire Magazine wanted us to come up with a way to convince more men to mentor young boys. Why? Because boys without positive mentors are statistically more likely to go to prison. We came up with The Mentor Act– a law that will make being a mentor a legal excusal from jury duty, so at risk boys have more positive mentors, thus reducing crime and future need for jurors to be summoned in the first place. The bill launched in the October issue of Esquire magazine with a print ad. The ad was actually the bill and could be torn out, folded and mailed directly to your state representative.
PILLSBURY MADE AT HOME
MOTHER WINE
CRAFTSMAN RADIO